hoop with dame

Biofreeze // 2021

Digital Strategy, Copywriting, Paid Media, Music Production

challenge:

Biofreeze asked for support of their National program through a comprehensive marketing plan.

solution:

Successfully amplified Biofreeze’s Hoop with Dame National campaign through a comprehensive marketing plan across digital and social. Through organic and paid support.

results:

The campaign generated 3M+ Impressions, 10K+ Clicks, and 24K+ for Biofreeze. In addition, the campaign was picked up by National media, appearing on social pages such as Bleacher Report, House of Highlights, and ESPN, and generating over $500K in free earned media.