city edition
trail blazers // 2020
Content Creation, Video Direction, Video Editing
challenge:
Inform fans of the new Trail Blazer City Edition jerseys and educate them on the history behind the design.
solution:
Edited, co-directed, and starred in a TikTok video that educated fans on the Native inspiration behind the jersey and how to purchase one.
results:
The video resulted in 67K views on TikTok and contributed to the jersey’s selling out.